Ideation & Conceptual design

World / Knowledge Café

Also known as “World Café” or “Knowledge Café” is a structured conversational process to share knowledge between smaller groups of people that are discussing a topic.

Day in the life

A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.

Personas

A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.

Mind Mapping Techniques

The Mind Mapping Method takes its name from the activity itself: participants are expected to write down components that belong to an idea or a theme, structure them in a map, and use it as a starting point to think creatively and come up with new and combined ideas.

Experiential Learning

Experiential Learning can be defined as “learning by doing” as it blends learning with experience, and therefore covers a very broad knowledge development process.