User (or usability) testing is a process of evaluating a solution idea for a future product or service to see how well it fits the problem or need of the indented target users. The aim of user testing is further more to gather feedback and insights from users in order to improve the user experience, usability and functionality.
Between half an hour and one hour
A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.
A fishbone diagram is a visual tool used to identify the root causes of a problem. The method is a more structured approach to other root cause identification tools such as 5 Whys. The problem or the effect is displayed on the head of the fish and the possible causes are listed along the smaller bones of the fish under various categories.