Contextual Inquiry is a interview method to uncover who users really are and how they work on a day-to-day basis. This creates a empirical basis for the later design.
Between one and two hours
Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.