Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.
Between one and two hours
Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.