Analysis & problem definition

Storytelling

Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.

World / Knowledge Café

Also known as “World Café” or “Knowledge Café” is a structured conversational process to share knowledge between smaller groups of people that are discussing a topic.

Scamper

SCAMPER is considered one of the easiest, most direct brainstorming methods. The simple technique is based on the idea that what’s new is actually based on something that already exists.

KANO Analysis

The Kano Analysis model (pronounced “Kah-no”) is an analysis tool used to explore and measure the customer’s emotional responses to the product’s features. The tool allows for prioritising features and creating product roadmaps based on the likelihood of customer satisfaction.

Day in the life

A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.

Personas

A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.

Journey Map

Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.

Fishbone Diagram

A fishbone diagram is a visual tool used to identify the root causes of a problem. The method is a more structured approach to other root cause identification tools such as 5 Whys. The problem or the effect is displayed on the head of the fish and the possible causes are listed along the smaller bones of the fish under various categories.