Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.
Analysis & problem definition
A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.
Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.
A fishbone diagram is a visual tool used to identify the root causes of a problem. The method is a more structured approach to other root cause identification tools such as 5 Whys. The problem or the effect is displayed on the head of the fish and the possible causes are listed along the smaller bones of the fish under various categories.