Theory-based

Storytelling

Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.

Journey Map

Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.

Five Ws and H

This is a simple but powerful tool for cutting quickly through the outward symptoms of a problem to reveal its underlying causes (WHY), so that you can deal with it once and for all. How to dela with the issue is represented by the H (HOW).