Self-work by students


Storyboarding is a technique that visually depicts a user’s interaction with your product.

KANO Analysis

The Kano Analysis model (pronounced “Kah-no”) is an analysis tool used to explore and measure the customer’s emotional responses to the product’s features. The tool allows for prioritising features and creating product roadmaps based on the likelihood of customer satisfaction.

Impact Analysis

Impact analysis technique assists in identifying the potential consequences of any change made to a system. It can be used in environments such as software development, change management, business pivoting, altering an existing revenue stream etc.

Day in the life

A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.

Journey Map

Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.

Five Ws and H

This is a simple but powerful tool for cutting quickly through the outward symptoms of a problem to reveal its underlying causes (WHY), so that you can deal with it once and for all. How to dela with the issue is represented by the H (HOW).

Reframing Matrix

The Reframing Matrix technique helps to overcome cognitive biases in ideation and problem analysis by enabling the students to look at a problem from other than their usual perspective.