NABC – Needs, Approach, benefit, Competition – is used to frame the development and communication of innovative solutions based on user needs and value creation. It a good way to structure pitches.
Self-work by students
Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.