Practice-based

Storytelling

Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.

Storyboard

Storyboarding is a technique that visually depicts a user’s interaction with your product.

Scamper

SCAMPER is considered one of the easiest, most direct brainstorming methods. The simple technique is based on the idea that what’s new is actually based on something that already exists.

KANO Analysis

The Kano Analysis model (pronounced “Kah-no”) is an analysis tool used to explore and measure the customer’s emotional responses to the product’s features. The tool allows for prioritising features and creating product roadmaps based on the likelihood of customer satisfaction.

Impact Analysis

Impact analysis technique assists in identifying the potential consequences of any change made to a system. It can be used in environments such as software development, change management, business pivoting, altering an existing revenue stream etc.

Day in the life

A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.

Journey Map

Journey maps combine storytelling and visualisation, allowing the individual/teams to understand and address the customer’s needs. Storytelling and visualisation are essential aspects of a journey map as they are effective in conveying the information in a concise, impactful and memorable way. A journey map creates a shared vision which is critical and is the main aim of creating a journey map.

Fishbone Diagram

A fishbone diagram is a visual tool used to identify the root causes of a problem. The method is a more structured approach to other root cause identification tools such as 5 Whys. The problem or the effect is displayed on the head of the fish and the possible causes are listed along the smaller bones of the fish under various categories.