Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.
Ideation & Conceptual design
A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.