With this technique, the ideas within a group are evaluated in a democratic way. It is the spontaneous evaluation of ideas. Preferred ideas are marked by sticky dots. The evaluation based on several criteria can give a first assessment of an idea.
Lean startup is, in essence, a methodology to develop businesses and products that consists of applying the scientific method to a business model.
Storytelling is all about engaging an audience by applying narrative techniques, it involves bidirectional communication between a storyteller and the listeners aiming to reach them emotionally.
The Lotus Blossom Technique is a structured brainstorming exercise used to expand on a central idea or problem.
It is one of the most widely used techniques for prospective analysis by using expert assessment
Storyboarding is a technique that visually depicts a user’s interaction with your product.
SCAMPER is considered one of the easiest, most direct brainstorming methods. The simple technique is based on the idea that what’s new is actually based on something that already exists.
The Kano Analysis model (pronounced “Kah-no”) is an analysis tool used to explore and measure the customer’s emotional responses to the product’s features. The tool allows for prioritising features and creating product roadmaps based on the likelihood of customer satisfaction.
A “Day in the life” is used to elicit the interaction points of a user and the solution in the context of their daily life. The method helps gain insight into the needs, behaviour and goals of the user.
A Persona represents a fictional character that represents a type of customer or user. The fictional character or persona is created from the synthesis of research data on actual users/customers, generalising on a specific type of user/customer. This method is based on research and is intended to assist in understanding the consumers’ needs, behaviours, experiences, and goals.